Staging typically means taking the life out of a home, while styling is about putting it back in. It is about selling a lifestyle and a story…
One of the best things for me about living in Scandinavia for six years was the immersion into the design world. Working as a stylist and photographer in real estate gave me the opportunity to work and be trained by some of the top designers in the world. I learned how to style homes of all different varieties and budgets and I loved every minute of it.
And, yes, I do use the word “style” on purpose rather than “staging” because a home styled to sell is about helping a home reach its full potential.
I like to think of it as giving a home its “day at the spa” where it is pampered for its big photo shoot. Most people want to buy more than a property. They want a home, so styling a home with life in it that is strategic and well thought out gets results.
My clients liked when a few hours of my time meant getting top dollar for their properties!
This home in Sweden is a perfect example of a home styled to sell. It is warm, it is bright, and it is welcoming. I love the shades of blue throughout, the plants, the blankets… And OMG… The kid’s bedroom is so precious. I want to move in immediately!
Take a peek inside and see if you like this idea of styled to sell vs staged. I would love to hear your thoughts!
Photography and Styling: Alvhem